Our methodology and software specializing in Digital Travel Marketing (DTM) finds the affinity between potential travelers and the values of the tourism destinations and brands in the market. We program the software with the following variables to find the travelers that relate to our brands:
Air and land connectivityOrigin markets Age of our visitorsHHI of our visitorsSexExpense profile on hotels and servicesBrand profile and valuesSegments of destination/brand adventure, romance, family, cuisine, culture, sports, honeymoonersOur software is programmed so that in the short and medium-term it refines in real-time the searches and selects with greater efficiency the target audiences that we want our message to reach, using the OTA’s databases, meta search engines, airlines, hotels, cruise ships, wholesalers, and other touristic service providers.
These variables are analyzed to find the traveler with intent to purchase through our systems of:
The system is supplied daily with information from the tourism activity in Mexico and the rest of the world and allow us to be updated to offer solutions that respond to the needs of the tourism destinations and brands and offer efficient reports so that our clients evaluate our strategies.
Our software can only function efficiently with the experience of a team that has been immersed in Travel Marketing over the last 25 years. We appreciate the talent that new generations and technology bring, but we add the experience in the market that has made us successful for almost three decades.
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In the travel marketing activity, there is nothing more important than building solid relationships between the brand and the traveler that create credibility and trust through information, education, content, and loyalty programs. Our focus on DTM allows us to relate more closely to those who truly have and cultivate an affection towards trips. In this sense, retargeting attains greater efficiency because it constantly refines the search until it finds the traveler that relates to the brand.
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We find and strengthen the sites specializing in trips in order to avoid waste of impacts. We go to where the potential consumer or traveler is looking for information about their intention to travel and we get their attention there to direct them to our clients’ sites with exciting information.
Contact UsOur CRO specializing in DTM makes the search and selection of travelers more efficient by increasing the campaign’s performance each day that it is live.
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Social Travel Media
We have done content campaigns for tourism clients. The specialization in DTM allows us to be more assertive than those who work for any brand directed to the consumer. Our DTM software allows us to find travelers at the precise moment that the brand needs to find them and satisfy their information needs. A potential traveler in who is doing searches, open to receiving messages, turns into a confirmed reservation with more efficiency.
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